A collaboration between two giants…
When it came to crafting a launch campaign for UNO’s ELITE F1 brand, it all started with a concept that leaned into the aesthetic of speed.
The Teaser
Utilizing a mix of motion graphics and 3D models of cars, we crafted this short but impactful teaser which garnered over 600K views on social.
The Launch
By mixing tools like Unreal Engine 5 and Adobe After Effects, we were able to create one of the most successful product launches for UNO with over 1.8 million organic views and a complete sell-out of their pre-order units. This creative aimed to capture speed through a POV style shot down a race track while showcasing the new card set.
The Sustain
Utilizing a green screen production studio, we pulled all the stops to create an immersive and energetic sustain for the campaign to further showcase the card designs as well as highlight several gameplay elements.