UNO had a challenge…We had an answer
UNO’s brand new “UNO Golf” card game encompassed new gameplay elements which were unfamiliar to their core players in the west. Because of this, the launch campaign required a unique strategy to not only convey the new ruleset to the viewers, but drive excitement and conversions at launch.
Crafting the concept.
To showcase the style and flow of the gameplay elements, we crafted a draft concept of the game utilizing a regular set of UNO cards. Once Mattel saw the vision, there were no further questions.
The final output.
Once the fine details of gameplay were squared away, we crafted one of the most engaging launch videos for a card game seen on social media with 4M+ views across platforms.